Wreckedify
The 160 Checks
The full list our paid Blueprint is built on.
All 160 checks, printed out, in order. Yours to run yourself, free.
Free · 160 checks · 24 pages
No email. No form. No gate.
Click the button and the PDF downloads. We don't ask for your email or anything else.
The 160 are the same for every business. What comes out of them is not.
What it is
Nine sections, top of funnel to sale
Website, Google listing, social profiles, reviews, tracking, AI readability, brand consistency, where you stand against a competitor, and your last nine posts.
Every check is pass, fail, doesn't apply, or needs a written answer. No sliding scales, no scores out of ten. If a section comes back clean, it says so.
Where the how is not obvious, it is written in. One line.
Website and conversion paths (34)
Does the site load, work, convert, and belong to you.
Google Business Profile and local search (20)
The listing most customers see before they ever reach your site.
Social profiles and content (21)
Accounts, cadence, and where the links really go.
Reviews and reputation (12)
What a stranger reads about you before they buy.
Tracking and attribution (15)
Whether any post can be tied to a sale.
AI readability and answer engines (23)
What machines can read about you, and what they say when asked.
Consistency and brand story (17)
One business, one story, everywhere it appears.
Competitive position (6)
Your listing next to theirs, side by side.
Content review (12)
Your last nine posts, read and scored by our team.
Start here
23 of them run from your phone
No logins, no tools, nobody else needed.
They're marked in the document and collected on their own page near the back. Every one is either free to fix or fixable the same day. Run those first, then decide whether you want the rest.
What it can't do
All 160 run from the outside. Nothing needs a login.
Every one runs with a browser and a phone. A few things only the owner can see, like whose name your domain is in. Those sit on Your Keys at the back: 23 more you run yourself, unscored.
And the checklist won't fix anything. It shows you what needs fixing.
The full list
160 checks
Every one of them, in order, exactly as they appear in the document.
Website and conversion paths (34)
Your site loads securely, with no browser warning · Your homepage loads fast on a phone · Every link in your top menu goes to a working page · No placeholder text anywhere ("lorem ipsum", "Your text here", "John Doe") · No dead links on the pages where people buy, book, or contact you · Your footer copyright shows this year · Your contact email uses your own domain, not gmail or yahoo · No expired promotions or past events still showing as current · A first-time visitor can name the one thing you want them to do · That action is reachable in two taps or fewer from any page · Your phone number is tappable on a phone · A booking or purchase works on a phone, up to the final button · Your bio link works inside the app, up to the final button · Your contact form works on a phone, up to the send button · Your form tells people what happens next · Your contact form asks only for what it needs · Pricing, or how to buy, is findable without calling you · Your displayed hours match your real hours · If customers come to you, your address and directions are easy to find · Everything you sell has its own page · There is a way to join an email list somewhere on your site · Your email signup says what people get · Your site menu matches what you sell · Your site search works, if you have one · Your error page sends visitors back into the site · You have a sitemap and it is current · Page titles read like sentences, not stuffed with your address and phone · Your main pages have a description written for search results · Images on your main pages have alt text · Your site is usable on a phone without pinching to zoom · Your booking, buying, and contact pages sit on your own web address · Your site is built on a platform any developer can work on · Only one analytics account is collecting from your site · Your email domain is set up so your mail is trusted
Google Business Profile and local search (20)
Your Google listing is claimed by you · Your Google category matches the words a customer would search · Your hours are right, including holidays · Your phone number on the listing is right · The Website button goes to your live site · Your listing's booking, menu, and order buttons go where your site sends people · At least one photo added by you in the last 12 months · The AI answer box Google shows on your listing says nothing wrong · You come up when someone searches your business name · You come up when someone searches your category plus your city · There is only one Google listing at your address · No listing or review page under a former business name is still live · The address on your listing matches your website · Your service area is right · Your Google category matches what your top competitor uses · Your Yelp page is claimed and correct · Your business shows correctly on Apple Maps · Your Facebook page category and website link are right · The main directories point at your live site, and none of them send people to a dead page · Delivery and booking apps show your current information
Social profiles and content (21)
Your main platform: The account exists and is claimed by you · Your handle matches your business name · Your bio says what you really do · The link in your bio works · Your bio link goes to what your posts are about, not just your homepage · You have posted in the last 30 days · In your last 9 posts, at least 2 show a real person from your business or a real customer · Your profile has a working way to reach you · Your second platform, the same eight again: The account exists and is claimed by you · Your handle matches your business name · Your bio says what you really do · The link in your bio works · Your bio link goes to what your posts are about, not just your homepage · You have posted in the last 30 days · In your last 9 posts, at least 2 show a real person from your business or a real customer · Your profile has a working way to reach you · Across all platforms: Every account you own has either posted in 90 days or says in the bio where to find you · No link outside your site points to an account you renamed or deleted · Your last nine posts hold as many videos as your top competitor's last nine · Someone other than you has mentioned your business on Reddit · Your link looks right when someone shares it
Reviews and reputation (12)
Your newest Google review is under 60 days old · At least half of your last ten Google reviews have your reply · None of your replies argue with the customer or repeat the complaint · Every 1 to 3 star review from the last 12 months has a reply · Your reviews appear on your own website · Testimonials on your site carry real names · No fake-looking testimonials anywhere on your site · Your press mentions are collected in one place your website links to · Any award you claim can be found on the awarding body's own site · Your site gives customers a direct link to leave a review · You are covered on the review sites that matter in your industry · Searching your business name plus "reviews" shows nothing that would scare a buyer
Tracking and attribution (15)
You have analytics installed · Your analytics is set up to record a lead or a sale · If your site tracks visitors, your privacy policy says so · If you run ads, the ad platform's pixel is on your site · Your pixel is set up to report a lead or a sale, not just a page view · The link in your social bio has tracking on it · Links inside your posts have tracking on them · Your link-in-bio page passes tracking on to your site · Links on your listings carry tracking · Tracking survives the trip to your site · Your tracking tags follow one naming pattern · Your ads send people to the page the ad is about · Tracking follows visitors onto your booking or checkout page · Your forms carry where the person came from · Promo codes you publish are different on each channel
AI readability and answer engines (23)
Your business name, what you do, and your city are in plain text on your site · Your services are described in words, not only in pictures · Your prices, or how your pricing works, are written in text · Your site has LocalBusiness or Organization structured data with your name and address · Your pages show their content without needing anyone to click first · Your homepage text shows up in view-source, not just in the browser · Your site is not telling search engines to stay out · Your site is not telling AI crawlers to stay out · Your listing links land on your site without bouncing through redirects · Your menu, prices, hours, and address are text on a page, not only a PDF or an image · Google has indexed your main pages · The ten questions customers ask most are answered in writing on your site · A customer question can be answered by sending one link, not typing a paragraph · Your site names something a competitor could not copy onto their own site · Reviews and awards are quoted in the text of your site · You have a page for what you do plus where you do it · The people and the expertise behind the business are named · Something on your site was updated in the last 12 months · AI names your business when asked about your category and city · What AI says about your hours and location is current · What AI says you sell matches what you sell · Your business appears on at least one source AI names for your category · The list articles that rank for your category include your name
Consistency and brand story (17)
One business name everywhere · One founding year everywhere · Your origin story reads the same on your site and your socials · Your name, address, and phone are identical on every listing · You describe what you sell the same way everywhere · Your current logo and photos are on every platform · Old business names redirect somewhere, or are explained · You own one main web address, and any others redirect to it · Your email domain matches your website domain · Your handles are the same across platforms, or your bios point at each other · Your tagline is the same everywhere · No seasonal or holiday information is out of date anywhere · Your staff list is current · The name on your checkout page matches the name on your sign · Duplicate accounts are closed or claimed · A friend who does not know your business can find your hours, what you sell, and how to buy, in under two minutes · Your website links to your social accounts, and every icon goes to the right, living profile
Competitive position (6)
Your Google rating is no more than half a star below your top competitor's · Your review count is at least half of theirs · Your newest review is more recent than theirs · Searching your category plus your city, you appear before them, or on the same screen · Booking you takes no more taps than booking them · Your last post is more recent than theirs
Content review (12)
The opening says what the post is about · Your posts are made for the app they are on · Each post makes one point · Posts use your customer's words, not your industry's · At least three of the nine teach something useful without buying · At least one of the nine shows specific proof · At least six of the nine use your own photos or video · At least five of the nine ask for one next step · Comments on your posts get answered · Seven of the nine sit in topics you repeat · What worked got made again · No gap longer than three weeks in the last 90 days
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The Wiring Guide
The Wiring Guide is the loop we run our own marketing on: content, publishing, engagement, and analytics wired so every post traces to a lead. Also free, also no email.
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160 checks, 24 pages, no email.
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